I help founders, directors and senior leaders get leaner, stronger and sharper on three hours a week, so they live better and lead better.
I spent years in senior leadership, managing teams and targets under real pressure. I held everyone else to a high standard while my own quietly slipped.
The gap between how I performed at work and how I'd let my health go cost me more than I'd have admitted at the time. So I left and built the thing I wish I'd had.
I've coached athletes through CrossFit, Olympic lifting and HYROX. I bring that same level of programming to leaders: structured strength and conditioning, progress you can measure, and nutrition and habits to back it up. All planned in advance, all built around your diary.
Today I coach leaders from organisations like Disney, KPMG, the NHS, AstraZeneca and Rolls-Royce, online and in person in Wakefield.
Three hours a week, done every week, beats a perfect plan you drop by March. We build what you'll actually keep doing.
Travel, board meetings and family come first. Training and nutrition are built around them, with a lighter version for the weeks that go sideways.
Your team watches how you live. Raise your own standard and you'll rarely have to ask them to raise theirs.

For leaders who want to improve their training, nutrition and performance.
Private • Free

The complete performance system built around a business leader's week.
Private • Paid

Fully tailored private coaching for business leaders and entrepreneurs.
Private • By application




